Peace, love and ice cream at Ben & Jerrys
With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry’s open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont, in 1978.
Fast forward to 2016, and Ben & Jerry’s are an internationally recognised brand, with hundreds of scoop shops around the world, and ice creams and sorbets available in tens of thousands of supermarkets around the world.
Since naming their first ice cream “Cherry Garcia” after the legendary Grateful Dead guitarist, Ben & Jerry’s have maintained a strong musical connection while driving their business towards innovative ways to “make the world a better place”: the best possible ice cream, in the best possible way.