Tutti Frutti are a vibrant, global brand of self-serve frozen yogurt. Established in 2008, Tutti Frutti has grown to over 700 stores throughout the world, and since 2011, has rapidly expand throughout Australia to boast over 30 locations nationwide.
POSmusic were engaged to create a vibe that would stand out in a busy food court, and provide a fun and positive atmosphere that was provided relief from the overwhelming shopping environment.
The music program needed to appeal to the tastes and lifestyles of their demographic, particularly focussed on younger, fashion conscious females, and draw attention to shoppers in a busy food court.
POSmusic also needed to provide a unique hardware solution that could play music clearly and at a consistent volume, but that could easily be installed in the small confines of a shopping centre kiosk