Big brother is play-listing you. Uncovering the psychological manipulation behind deciding to play the Four Tops or the Four Seasons in a commercial space is something that’s been studied since the 1960s.
Our most vivid memories are emotionally tied to us between the ages of 18 and 24. So, if you’re buying a car, odds are you’ll be lured with a heart-string harmony from when you were in high school.
Tweens and teens like it loud which is why walking into an Abercrombie & Finch with leave you with a decibel deficit while a live pianist playing on a grand generates nostalgia for the Nordstrom generation.
Tempo also plays a part in temptation. Slow tunes make for slo-mo shopping and taking your time to dine. Classical will will you to buy more wine and if it’s French music, you’re more likely to buy French vino. On the flipside, classical strains can make you suspect the product was expensive.
To find out more about customer controlling musical manipulations, check out this great article from The Hustle, and check out this great (if somewhat unrelated) video clip below: