Like pairing a great drop of white with seafood, Oxford University’s experimental psychologist, Professor Charles Spence has found that laying ears on a certain genre of music can make particular foods taste better.
His culinary pairings include some Taylor Swift or Ed Sheeran with a Chinese takeaway; some classical strains with your Italian food; some Bruce Springsteen with your spicy Indian and some Sinatra with your sushi. Professor Spence claims, however, that Hip hop seemed to have no effect on tantalising the taste buds… although we’re sure our friend Snoop Dogg’s latest treats will have an effect on something.
Professor Spence sees this ‘digital seasoning’ taking off with online ordering outfit ‘Just East’ considering serving up custom tunes with its grub. And they’re not alone. Celebrity chef Heston Blumenthal has consulted Spence about using soundscapes to enhance foodie fun.
This multi-sensory experience doesn’t stop here. Bright lighting can bring out spicier ordering and next time we have a red wine, we’ll drink it under red lights to fortify the fruitiness. Learn more about this masterful musical manipulation here.