In 1991, America’s White Castle burger chain enlisted Hip Hop megastar MC Hammer- or rather, his fully licensed cartoon caricature Hammerman- to join the battle against poor oral health by replacing the omnipresent plastic happy meal toy with a range of dental hygiene products, including Hammerman’s own grape flavoured sugar-free fluoride toothpaste.
While this is undoubtedly the benchmark of music/ hamburger partnerships, McDonalds restaurants in the Netherlands have created their own history by catering to diners & beat-makers alike and with a personalised music production station called McTrax (which also doubles as a placemat for your Double Quarter Pounder value meal)
With a plethora of features and digital touchpoints for control, the McTrax, designed by digital production team thispage, uses conductive ink, a small battery and a thin circuit board to broadcast your creations through your mobile phone speakers. All you need to do is place your phone on the mat, download the McTrax app and your phone will sync to the placemat using Bluetooth. Just be sure to wipe your greasy fingers before touching your phone…
Chow down on the full story here.