Snoop wins celebrity endorsement game

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Boasting is an essential part of hip-hop. And with the launch of Leafs By Snoop, Calvin Braudus Jr aka Snoop Dogg has won the ultimate bragging rights by becoming the first rapper with his own line of personally banded marijuana products.

Not content with plugging everything from Norton Anti Virus (with the “Hack a Wack cybercrime video contest), perfumes, champagne, luxury cars and (of course) his own adult video, you can now buy Snoop branded leaves, concentrates and ‘edibles’ (“handmade, fair trade chocolate bars made with activated cannabis oil, as well as Peanut Butter Gems, Gummies, Drops and Fruit Chews”), direct from Colorado dispensaries. Check out the video here:

If the thought of Snoop’s personally selected Cannabis Fruit Chews is unappealing, you might have to wait for Willie Nelson’s “Willie’s Reserve” (launching soon).

[via Time]

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