Kanye’s tweets come back to bite

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In what could be a first, pop culture celebrity, husband of Kim Kardashian, fashion designer (and occasional musician) Kanye West may have exaggerated the truth; and together with streaming service Tidal, Kanye is now facing a class action lawsuit over a claim regarding the exclusivity of his album, The Life of Pablo.

TWEET

The crux of the matter comes down to a tweet above, which the complainant claims misled consumers into believing The Life of Pablo would only be ever be available on Tidal. The reality, however, was quite different with the album (or, at least what passes for the album at the moment), popping up across a wide selection of streaming services several weeks later.

 

Consumer Justin Baker-Rhett (who may be the only person to have ever taken something Kanye West has said at face value), and law firm Edelson PC are accusing Tidal and West of luring consumers to the service based on the exclusive album in order to boost membership numbers for the streaming service. The subsequent change of path by Kanye West in releasing the album elsewhere is at the heart of the $5 million (!) lawsuit.

 

In Kanye’s own words, ‘I’ll say things that are serious and put them in a joke form so people can enjoy them. We laugh to keep from crying.’ Get the deets here.

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