The new world of music streaming is revealing some interesting truths about best-selling albums. Re-imagined for the digital age, our friends at Spotify have mined their data to bring us the all-time most popular albums as well as their own top 20. As expected, there are some stark contrasts between the old chart based on physical sales, and the new list, with an obvious bias towards new music; but despite this, it’s a pretty curious compilation.
Of the re-ranked best-sellers, Adele’s 21 unsurprisingly tops the chart, out-streaming the second best by 3 to 1, even though 21 doesn’t even appear on Spotify’s top 20 list. Clearly indicating Adele’s fan base is a touch older than most music listeners, her strategy of pushing real-world music sales none-the-less is working. Others high up in the re-ranked best-sellers include Metallica, AC/DC, Nirvana, Led Zeppelin and (late adopters) the Beatles who’ve all re-issued, re-circulated and re-promoted.
Strangely enough, one of the more revealing tales from these lists is the absence of media staples like Kanye West, Rihanna or Jay Z; perhaps Spotify’s listeners might prefer the music, not the personalities?
Checkout the full lists here.