With no shortage of artists marrying music with mobile technology (the latest being yesterday’s Painting With app from Animal Collective), it’s a bit surprising it’s taken this long for the release of a music video… through a video game.
And surprisingly, it seems that British Rock dinosaurs Def Leppard have become the first, with their latest single Dangerous coming live and direct through the long-running Guitar Hero Live.
As phys.org states: singer Joe Elliot rightly states “The way our fans discover and listen to our music has evolved so much throughout the years.”
“Whether they’re playing on vinyl, streaming the songs online or playing along to our music video in Guitar Hero Live, it’s amazing to see how interactive music has become”. On the technology of yesteryear (I assume he means video clips here- just like the ones you see every day on Youtube), Elliot recalls: “You had to do them. They cost so much money. It was very corporate. This is cool because it goes back to being artistic.”
Guitar Hero Live– the first new entry in the series in five years- now includes live actors, an online video network, and the ability to strum along to music videos or live performances streamed in the background. Here’s hoping some “classic” Leppard clips have made the cut: who wouldn’t want to be on stage here?