From Discovery to divination

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Few apps have truly revolutionised how we listen to music in the way the Shazam has. And while the company continues to find new ways to innovate (you can even Shazam physical objects now), a recent talk by Shazam Vice President Cait O’Riordan has revealed how the company is revolutionising the use of its data set, demonstrating how the app is able to predict a Billboard #1 up to a month in advance.

The fascinating talk moves from analytics- describing how the technology predicts the future hits- to construction of pop songs, revealing the similar arrangements of pop hits.

The company, now valued at over a billion dollars– (and with over 100 million users) has come a long way since the days when you had to dial “2580” to get the name of the radio hit you missed the back announcement to.

So what’s next? In this equally engaging interview, Cait discusses how Shazam made the switch from being a utility app to a news and content provider, and how the company moves forward as an industry leader.

Essential reading!

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